2018-2020 | Microfun Philanthropic Work Report

Microfun's philanthropic efforts started in 2018. 3 years is not a long time, but is enough to light up a dream and to plant the seeds of hope. To learn more about our philanthropic work, please view this report.

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Quiz Contest to Observe Capital Cyber Security Day

To mark the seventh Capital Cyber Security Day that fell on April 29, the Cyberspace Administration of Beijing Xicheng District Committee, in collaboration with Microfun, held a quiz contest with prizes, designed to encourage learning of cyber security knowledge and promote internet literacy. The event lasted from April 28 to April 30 and saw active participation of players, who were redirected from an in-game announcement to our Wechat official account where they took the quiz.

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People.cn: Microfun Party Cell Donates Against Coronavirus

People.cn reported on March 18 that, according to Beijing Xicheng District Industrial Park Working Committee, the party cell of Microfun recently convened an online meeting of the company's core staff where a decision was made to donate RMB 1 million in support of the epidemic-control efforts in Hubei. Mranwhile, 12 party members at the company voluntarily donated RMB 7,200 for the combat of the coronavirus.

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Microfun donated 1,000,000 RMB to Hubei Province

To aid with disease prevention and control of the novel coronavirus, Microfun donated 1,000,000 RMB to Hubei Charity Federation on January 28, 2020.

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Jellipop Match was awarded "the Top 10 of China's Gaming Industry in 2019"

On December 19, the Awards Ceremony of the Top 10 of China's Gaming Industry in 2019 was held in Hainan Province. The event is sponsored by the China Audio-video and Digital Publishing Association and hosted by the Association's Game Publishing Committee. Awards given at the Ceremony are the most representative, influential and credible honors of the Chinese gaming industry. Jellipop Match, Microfun's best-selling product, won the Award of China's Top 10 Most Popular Original Mobile Games in 2019. That proves this enduring classic mobile game enjoys long-term development potentials.

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Jellipop Match Appears in Tokyo Game Show 2019 Lineup

This year's Tokyo Game Show (TGS) was held at Makuhari Messe in Chiba Prefecture from 12-15 September. Microfun, renowned Chinese game developer, joined in the fun with its bestselling product, Jellipop Match. This adorable casual game, full of delightful moments and wholesome content, was well-received by gamers from participating countries.

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Microfun to further enhance database performance and step into AI

Microfun Chief Architect Gao Chi presented the service architecture of the company's game products and explained its cloud migration process at the recent AWS Game Tech Day. According to Gao Chi, as the company's daily active users increase, Microfun will continue to improve its database performance and explore opportunities of leveraging artificial intelligence using the Amazon Web Services platform.

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Microfun was awarded "China Preferred Employer of the Year 2018"

Microfun was awarded "China Preferred Employer of the Year 2018" for its outstanding corporate culture, human resources management and brand impact.

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Microfun was selected as the Best 30 Enterprises of Beijing by CCIA

On October 17th, the 3rd "Top 30 and Best 30 Enterprises of Beijing" Award Ceremony was grandly held in Beijing. Microfun Inc. was awarded the "Best 30 Enterprises of Beijing" for achievements in game culture and its rapid growth.

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2018.8 Happy Birthday! Persistent Decade; Promising Future

August 25th was an important day for Microfun, the parent company of "Jellipop match" and "Munchkin Match", to celebrate its 10th birthday. All Microfun's members and their families, as well as the partners and investors over the past ten years, gathered together on this special moment.

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'Aiding the poor, the aspiration and the intelligence', Microfun sets its tail to help Children education in poor area

Before Children's day, the Microfun Branch of communist party of China goes to Kalaqin Wangyefu Mongolian school to carry out charitable activities to help students in poverty-stricken areas.

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Highlighting the quality of youth,Qi Wei, founder of Microfun, is awarded "the idol of Responsibility&Friendliness"

On May 4th, the 2nd "Xicheng Youth Star" Award Ceremony was grandly held at Colorful Theater...

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《Jellypop Match》 combines with SPBD to launch exclusive Co-branded Credit Card

Recently, the national eliminating game 《Jellypop Match》 combines with SPBD to launch exclusive Co-branded Credit Card, and to create a special credit card for jelly fans

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《Jellipop Match》 was selected as top 10 by Huawei yearly client game

Huawei game officially released "2016 Huawei Game Annul List" on December 30, 2016, <> was selected as top 10 client game by its super high popularity and great game design.

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《Jellipop Match》 launched Christmas version 3.7: New experience with magic match

《Jellipop Match》 released new Christmas version recently. "Christmas Challenge" was added in this new version, and updated existed levels: 30 new Candy Kingdom levels, 10 new Blue Gem Planet levels.

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《Jellipop Match》 released Halloween version 3.5: Witch is coming

《Jellipop Match》 recently released "Challenge Flame Witch" Halloween version 3.5. 15 mainline gameplay were added in new version and more Halloween elements. "Flame Witch", cutie "Ghost" etc. brand new image were first showed.

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《Jellipop Match》 gain Black Stone reward, DAU over 5 million.

《Jellipop Match》 (used name 《Candy Match》) not only won the "Top 10 producer" under "Black Stone" rewards by first hard core alliance competition, but also increase the ranking from No. 5 in October to No.2 in client game of Tencent App store's November mobile game report.

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Microfun Inc. ran transboundary business, launched 《Jellipop Match》 candies

Microfun Inc. officially launched hand-made candies according to the 《Jellipop Match》 element, bring a brand new match experience for players and cooperate partners.

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How to stand out in matching games, an interview with Microfun Inc. CEO Qi Wei

Matching game has been one of the most popular mobile games. 《Jellipop Match》 is currently running well among all the matching games. Microfun Inc. does not only operate it well in China, but also publish it oversea.

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Cheentah Mobile spent a huge wealth on exclusive oversea publishing license of 《Jellipop Match》

Cheentah Mobile and Microfun Inc. reach a cooperative agreement today. Cheentah Mobile get the exclusive oversea publishing license. of 《Jellipop Match》.

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